By guest blogger Robin Abrahams.

If you’ve been on the internet at all this year, you may have noticed an explosion of fiction-based personality quizzes. What house would you belong to inHogwarts—or in Westeros? Which “Mad Man” are you? WhatShakespeare role were you born to play?

Why do we want to know?

Researchers led by Randi Shedlosky-Shoemaker may have some answers. Their paper, “Self-Expansion through Fictional Characters” rests on the concept of parasocial relationships—a relatively new construct in the social sciences that is becoming increasingly relevant in our media-saturated age.

While there is a clear, bright line between real people and imaginary people (I exist, Hermione Granger does not), there is no such line dividing real and imaginary relationships. (As far as you are concerned, dear reader, both Ms. Granger and I are studious women who exist only on the page or screen.) Even in our most intimate personal relationships, we are often interacting with a mental model of our partner or parent, imagining their current state of mind, or how they would respond to whatever situation we find ourselves in. Although operationalised in this article as relationships with…

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