The Public Interest Research Council releases compelling and substantial evidence that…

advertising increases overall consumption;

that it manipulates individuals on a subconscious level, both children and adults;

and that it is so pervasive in modern society as to make the choice of opting-out from exposure virtually impossible.


“Today’s best and brightest graduates in psychology and cognitive science are snapped up by the advertising industry because they want to know how best to manipulate us. The truth none of us wants to admit is that the advertisers know our minds better than we do. This report should serve as a kind of prophylactic to help stop the advertisers planting desires in our heads.”

Clive Hamilton, Centre for Applied Philosophy and Public Ethics, Canberra, and author of Growth Fetish and Requiem for a Species (commenting on report)


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