Looking at intrinsic and extrinsic values & motivation seems timely… 

EXTRINSIC VALUES:

CONFORMITY, TO ‘FIT IN’ WITH OTHER PEOPLE.

IMAGE, TO LOOK ATTRACTIVE TO OTHER PEOPLE IN TERMS OF BODY AND CLOTHING.

FINANCIAL SUCCESS. TO BE WEALTHY AND MATERIALLY SUCCESSFUL RELATIVE TO OTHERS.ACHIEVEMENT. PERSONAL SUCCESS THROUGH DEMONSTRATING COMPETENCE ACCORDING TO SOCIAL STANDARDS.POWER SOCIAL STATUS AND PRESTIGE, CONTROL OR DOMINANCE

INTRINSIC VALUES:

AFFILIATION, TO HAVE SATISFYING RELATIONSHIPS WITH FAMILY AND FRIENDS. SELF-ACCEPTANCE . TO FEEL COMPETENT AND AUTONOMOUS. COMMUNITY FEELING, PRESERVING AND ENHANCING THE WELFARE OF THOSE WITH WHOM ONE IS IN FREQUENT PERSONAL CONTACT (THE ‘IN-GROUP’). UNIVERSALISM, UNDERSTANDING, APPRECIATION, TOLERANCE, AND PROTECTION FOR THE WELFARE OF ALL PEOPLE AND FOR NATURE.

More @ http://www.pirc.info

The Public Interest Research Council is an independent charity integrating key research on climate change, energy & economics – widening its audience and increasing its impact. Examination of the intrinsic/extrinsic paradigm is an important element of their recent paper, Think Of Me As Evil :

 “Despite its alarmist title, this is a careful evaluation of the costs and benefits of advertising. It makes a good case, on economic, social, and cultural grounds, for respite from the all-pervasive advocacy of consumerism.”

Avner Offer, Chichele Professor of Economic History, All Souls College, Oxford, and author of The Challenge of Affluence